Privacy Policy
Effective Date: 3rd December 2024
Direct Defence Krav Maga LTD ("we," "us," "our") owns and operates this website, directdefencekravmaga.co.uk, including its variations and subdomains (the "Website"). We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use the Website. By using the Website, you consent to the practices described in this policy.
1. Information We Collect
We may collect the following personal information from you:
- Contact Information: Name and email address (via on-site forms).
- Additional Student Information: Phone number, address, and training attendance records (for registered students).
- Payment Information: Handled securely by Stripe; we do not store payment details.
- Technical Information: IP address, browser details (user agent), and usage data (via cookies and tracking tools).
2. How We Collect Your Information
We collect personal information through the following means:
- On-site forms (e.g., for inquiries, trial bookings, and student records).
- Cookies and tracking tools for user authentication, analytics, and preferences.
- Third-party services, including:
- Stripe: For payment processing.
- Google Analytics: For website analytics.
- Facebook Pixel: For advertising analytics.
- Vimeo: For hosting embedded videos.
3. How We Use Your Information
Your information is used for the following purposes:
- To communicate with you (e.g., respond to inquiries, send marketing emails).
- To manage student records, including attendance and contact details.
- To improve our Website’s functionality and user experience through analytics.
- For marketing and advertising purposes, including targeted campaigns on Facebook and other platforms.
4. Data Sharing
We do not sell or share your personal data with third parties, except as necessary to:
- Facilitate payments via Stripe.
- Send marketing emails via Greenrope.
- Analyze website usage through Google Analytics and Facebook Pixel.
These third-party services process your data on our behalf and adhere to strict privacy and security standards.
5. Data Storage and Security
Your personal data is securely stored in a managed PostgreSQL database hosted on DigitalOcean servers located in the UK. We implement appropriate security measures to protect your information against unauthorized access, alteration, disclosure, or destruction.
6. Marketing Communications
We may send you marketing emails, including information about our services, classes, and promotions. You can opt out of these communications at any time by clicking the "unsubscribe" link in our emails or contacting us at info@directdefencekravmaga.co.uk.
7. Cookies and Tracking
We use cookies and similar technologies to:
- Authenticate users and manage sessions.
- Store user preferences and improve website functionality.
- Track usage data for analytics (Google Analytics) and advertising (Facebook Pixel).
By using the Website, you consent to our use of cookies. You can manage or disable cookies through your browser settings.
8. Your Rights
As a UK-based business, we adhere to the General Data Protection Regulation (GDPR), which grants you the following rights:
- Access: You can request a copy of the personal data we hold about you.
- Correction: You can request that we update or correct your information.
- Deletion: You can request that we delete your data, subject to legal and operational requirements.
For registered users (coming soon), you will have the ability to view, update, and delete your data directly through your account settings. Non-registered users can contact us at info@directdefencekravmaga.co.uk for data-related requests.
9. Children’s Privacy
We do not knowingly collect data from minors. Students under the age of 18 must have a parent or guardian act on their behalf when providing personal information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable regulations. Any updates will be posted on this page with the "Effective Date" above.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at: